Micro-Moments Presented by Google

Targeting your Customers and Signing their Journey Down the Sales Funnel

On 24th November, Uprise Up were delighted to host a Digital Marketing Masterclass together with our friends at Google and Web-Clubs aimed at supporting businesses in the South East.

This event provided real insight into the latest technologies available and how best to use them to drive revenue and is tailored to Marketing Directors, Managers and key decision makers who are setting strategies for 2017.

Digital is now established as the most effective marketing channel and as companies look to boost Christmas sales and set a digital strategy for 2017, we will share our knowledge of the opportunities available and discuss how companies are able to take digital marketing to the next level.

Google’s own Philip Nairn will presented on ‘Micro Moments’, detailing how to target audiences with pinpoint accuracy and sign their journey through the marketing funnel to a sale. The tools and techniques available are now incredibly sophisticated and digital marketing is now by far the most cost effective means of delivering new customers to your door.

What are these ‘Micro-Moments’?

Google describe Micro Moments as:

“Mobile has forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences. After analysing data, researching and talking to real people, we have some insights to share”

What are they Really?

Basically, mobile has overtaken desktop for internet usage (including using search engines) people don’t store everything in their heads and then look it up when they get to their desktop, they look for things on the move as and when they think of them – on their mobile. Micro Moments gets companies messages to their audiences at this time.