Data & Analytics
Data is the cornerstone of good digital campaigns. You need clear-cut information to know the impact that digital has on your organisation, and where to make improvements.
We’re a data-led digital media agency, powered by a team of mathematicians, scientists, and digital experts.
If your Google Analytics dashboards are returning incorrect information, it can have drastic implications for your whole digital marketing strategy.
We’ll work collaboratively with your in-house team to give thorough training where it’s needed, so you can reliably analyse and interpret your organisation’s performance.
Benefits of Data Consultancy.
You’ll know exactly what your digital marketing is doing for you. This includes understanding your audience, the devices they are using, how they are finding your website and what their journey is across your website. Crucially, we need to know the visits that are converting so we can continue to build the elements of campaigns around what works.
Our Approach to Analytics.
We have extensive experience in reviewing, fixing and optimising organisations’ existing Google Analytics accounts, as well as setting them up from scratch. This can include setting up or reviewing your existing Google Tag Manager, ecommerce tracking, strategic property and view hierarchies, and ensuring accurate cross domain tracking (including through iframes).
Data is only as good as its analysis. We can identify how hard your media channels are working for your site by analysing how much traffic they are bringing in and how well that traffic is converting. Using this data, we will help to shape your media strategy and ensure you’re making the most of your traffic.
Organisations with multiple websites or subdomains often link to each other but fail to retain user information. We are able to set up Google Analytics with all domains tracking within one account with full cross domain tracking implemented, for the cleanest data.
Ecommerce tracking not only reports on conversions, but the actual value of a transaction itself. This is vital to understanding the ROI of your digital media. This data also reports into AdWords and other campaigns, and is extremely useful in Conversion Rate Optimisation.
Analytics setup can be complex, and we are often called in to investigate and resolve problems. These problems can arise from mistakes in tracking code or tags, complications caused by iframes, inaccurate third party data, or inaccurate conversion or ecommerce data that doesn’t tally against a CRM or database.