SEO Developments in May-June 2022
From the Core Algorithm Update to Multisearch adopting augmented reality here’s the noteworthy SEO developments from May and June.
Google May 2022 Core Algorithm Update
Google formally announced a core ranking update for May 2022, but were characteristically vague on it’s purpose, (which is what we now expect from Google).
Measuring tools and data identified a strong amount of volatility in organic rankings initially, (within the first 24hours of the announcement), although this appeared to level out quickly after a day or two.
We are currently gathering data and coming together with the wider SEO community to develop a better understanding and compare learnings. We’ll let you know if as / and when we get any more clarity on how Google are looking to impact SERPs (Search Engine Results Page) rankings .
For an in-depth guide of what to look out for with core algorithm updates and how to react if you’re impacted take a look at our deep-dive into the Core Algorithm Update for May 2022.
Developments in Multisearch
Later this year Google will be expanding the multisearch feature to gain the support of the ‘near me’ function, this function will allow people to take pictures or screenshots to match places, stores and array of businesses for ‘near me’ type queries via Google Maps and Google Search.
In addition to this, the new ‘scene exploration’ feature in multisearch will enable people to pan their phone cameras across the view in front of them and gain insights about multiple objects in the scene. This use of augmented reality is pulling us one step closer to the ‘metaverse’ setting that could be the possible future of search.
How will multisearch impact SEO?
Multisearch won’t necessarily have an immediate influence on how SEOs need to optimise content, that is if you are already following SEO best practices. This idea is supported further by John Muller’s thoughts on the impact of multisearch for SEO:
“…if your content is findable in search, if you have images on your content and those images are relevant, then we can guide people to those images or to your content using multiple ways.”
In response to this, it may be a good idea to conduct an SEO audit of your site to make sure your content is optimised and indexable so that Google can find and serve your content in multisearch results.
Google’s training contributing to SEO misinformation
Google ruffled some feathers last month by presenting some guidance many considered questionable in their Digital Marketing Training Course.
Industry professionals were quick to identify some questionable SEO advice suggested by Google, including the 300 words plus for content length and ‘industry standard’ of 2% keyword density.
It’s not uncommon for advice on these areas to vary between individuals, however, a basic point that seems to have been missed here is that content is very subjective.
The ‘correct’ volumes and density of keywords is completely dependent on the type of content, format, audience, industry, and end goals – an immeasurable number of factors in fact.
To the relief of many, Google has since removed this ‘keyword research and keyword stuffing’ section from its course and the takeaway very much is that a focus on quality of content is key.
Did we miss any SEO new?
Do you have some thoughts to share on the impact of the May 2022 core update? Or do you have any questions about how to implement effective SEO for your organisation?
We’d love to hear from you!
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