What It’s Like to Work in Digital Marketing in 2022.
We recently sat down with some of the newest members of the team to find out what they think about the industry so far, and what their advice would be for individuals looking to land their first gig in digital.
First up, SEO Executive, Charlotte Agg gives first-hand insight into her experience.
Starting a career was difficult initially due to graduating at the start of the pandemic. I had secured a Psychology degree from university but most workplaces had a recruitment freeze or were working remotely. But this did give me the time to step back and really think about what my hopes were for my future career.
With a large overlap of knowledge from my degree and a passion for all things creative, I decided to discover a little more about the marketing industry by:
- Completing free online marketing courses on Future Learn
- Securing an E-mentor to learn about the industry (Rich Sutherland at sobananapenguin)
- Networking with like-minded graduates starting their marketing careers
- 3-month social media internship at Hull University Business School
- 6-month Kickstart scheme as a marketing executive and team leader
By gradually building up my experience like this, not only did I learn more about the industry, but I also discovered which areas I enjoyed the most. In my last role as a marketing executive, I gained a lot of experience in on-page and content SEO and found that I really loved this type of work. This opened up my eyes to the world of digital media, and ultimately lead me to my role as an SEO executive at Uprise Up.
A day in the life.
My day always starts the same. With a nice hot cup of tea and organising my client work priorities for the day.
Working in an agency means my time is spent on multiple tasks across multiple clients. Often 3-4 different ones each day, so time management and organisation are some key survival skills for the role. We also have a lot of internal and client meetings, as clear and effective communication is key for driving projects forwards and achieving client goals.
As an SEO executive, my day-to-day covers a huge range of tasks. From keyword research, to running technical audits of websites to creating optimised copy for landing pages. I find it really fulfilling to be able to work on projects for charities that develop over time and see them through to completion.
Recommended networks and communities.
My go-to network for connecting with professionals outside of the company is Girls in Marketing. It’s an e-learning platform aimed at bridging the digital skills gap and equalising gender seniority in the marketing industry. I find it’s full of like-minded women who share experiences and support each other to develop professionally. This is also the platform I first heard about Uprise Up on, as one of their employees mentioned a job opening they had at the time here.
I also find free online learning resources are a great place to network. Many of them have comments for discussion throughout their courses. I’ve found these areas to be rather great as you can have brilliant conversations with other digital marketers. You are exposed to many different opinions and view points which is great to challenge your way of thinking about digital.
Advice for those looking to pursue a career in digital.
My main advice is to keep tackling small steps to get closer to your goals and to make sure you are always learning. The digital landscape evolves so quickly, keeping up to date with the latest trends or tools helps keep your work at the forefront of industry best practices. No matter how small, whether you study a full digital media course or are simply engaging in some online digital marketing communities. All the little steps eventually add up to help you forge your career path in digital.
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